Sophie
Store
Hello Darling came from a love of family and a love of beautiful things. Things that have stories attached and are made with love and kindness. Brands like Kowtow and Kate Sylvester, Stolen Girlfriends Club, Kathryn Wilson, Saben and Twenty Seven Names.
I love to style homes. While I used to be an Interior Designer I now think I'm more an Interior Stylist. Quite different things. I don’t believe in perfect homes, I believe in warm, inviting, beautiful spaces that reflect the person or people that live there.
I love every body shape and believe we can all wear what we want and love, just changing it up as we get older. I believe fashion is ageless and no matter what your budget I believe everyone can look and feel beautiful.
We know you have so much choice when shopping so we are always so grateful when you choose us. We do a little happy dance every time an online order comes in, it makes our day, its like the first sale of the for day instore always makes us happy too. Thank you for choosing us, for choosing small and for choosing local.
We love a good story and we love our products to have a story. We always make sure we meet the makers and we love to support small. Sometimes we just have to have something thats from overseas but we still know the stories
Write your plans, ideas and events in these diaries as a way of documenting a beautiful year ahead. May your days ahead be filled with wonder.