The Hello Darling journey began in August 2015 by me, Clare Chapman, mother of four and Nannie of seven.  With a background in Law and Interior Design and a love of fashion, people and travel I have curated some of my favourite labels such as Kate Sylvester, Twenty Seven Names, Gregory, Bonnie & Neil, La Tribe to name a few. Based on Millwater Parkway just north of Auckland, I believed there was a need for quality, classic, well made clothing and accessories together with homewares in our area.. With the massive growth on the Hibiscus Coast and the proximity to Auckland the need for boutique shopping has increased. 

The store is a reflection of all the things I love, family, friends, beautiful well made clothing and homewares, sourced with love and made love.

Family is the most important thing in my life and the involvement of all my family in the store and behind the scenes is what I hold most dear.  Without them, Hello Darling would be no fun at all.

We hope you enjoy our online store as much as we have enjoyed creating it for you.


Our Store

7/177 Millwater Parkway, Millwater, Auckland 0932

We are open

10-4 Monday to Friday 

10-3 Saturday